How to Post on Pinterest in 2026
How to publish Pins on Pinterest.
Estimated read time: 7–9 minutes
How to Post on Pinterest in 2026: A Step-by-Step Guide for Beginners
If you’ve ever Googled how to post on Pinterest and walked away feeling more confused and overwhelmed than when you started, I totally get that.
A lot of Pinterest tutorials can feel overwhelming, outdated, or overly complicated. One person says to pin 50 times a day, another says hashtags are still okay to use. Someone else tells you to just post a pretty image and hope for the best.
Let’s clear the noise.
Pinterest has quietly become one of the most powerful search engines online. It works behind the scenes, doesn’t require you to show up on camera, and keeps driving traffic long after you hit publish. That’s why it’s such a strong platform for business owners who want sustainable marketing instead of chasing trends.
If you want to use Pinterest to drive consistent traffic to your blog, grow your email list, or sell your products and offers, you’re in the right place.
This guide will walk you through exactly how to post on Pinterest in 2026, step by step, without fluff or guesswork. By the end of this post, you’ll know not only how to publish a pin, but how to create pins that actually get clicks, subscribers, and sales.
Step 1: Understand What a Pinterest Pin Really Is
Before we get into posting, let’s quickly break down what a pin actually includes, a Pinterest pin has five main parts:
• The image
• The text overlay (the words on the image, if you choose to use them)
• The pin title
• The pin description
• The destination link
On the surface, it sounds simple. The magic happens in how these pieces work together.
When done right, they tell Pinterest exactly who your content is for and tell the reader why they should save or click.
Step 2: Design a Scroll‑Stopping Pin
Start with your image
Pinterest is a visual platform, so your image matters.
Always think vertical. Pinterest favors tall images, and Canva makes this easy by offering Pinterest pin templates with the correct dimensions already built in. Following Pinterest best practices, you will like to use a 2:3 ratio, that’s 1000 x 1500 pixels.
Makes sure you choose a clear image that supports your topic, then add text that explains what someone will get if they click through.
Instead of vague wording, think about the problem your audience is trying to solve. Put yourself in their shoes and ask: What are they struggling with? What are they searching for? How does this content help them? Use big clear text that’s easy to read, most Pinterest users are using their phones when searching, so having clear, large text will most likely hook your audience, and of course they’ll be able to read it better.
Add your keywords
Keywords are how Pinterest understands and distributes your content, make sure to include keywords in the following:
Pin Title
Think of this like a mini headline. Keep it clear and specific. Include your main keyword and make it sound helpful or curiosity‑driven.
Pin Description
This is your chance to explain why the pin matters. Write naturally, like you’re talking to a friend. Sprinkle in a few related keywords so Pinterest knows where to show it. End with a gentle nudge like “Click to read the full post” or “Save this for later.”
Add the destination link
Many times, when auditing Pinterest accounts for clients, I see that this step is forgotten. Make sure to always link your pin to a specific page that matches what the pin promises. If your pin talks about “5 simple ways to refresh your space,” the link should go directly to that blog post, not your homepage.
Clear alignment builds trust and improves clicks.
Pro tip: Create multiple pins for the same blog post or offer. Change the image, text overlay, and wording slightly. Pinterest treats these as fresh content and gives you more chances to be discovered.
Step 3: How to Post on Pinterest From Your Desktop
Once your pin is ready, posting it is straightforward.
Log into your Pinterest business account. Click Create at the top and choose Create Pin. Upload your image. Add your title, description, and destination link. Select the most relevant board. Click Publish or Schedule. You can totally schedule your pins for a later date, I love batching and scheduling pins ahead of time, it’s one of the easiest ways to stay consistent without being glued to your computer.
You can also schedule pins using tools like Tailwind. I’ll be sharing a full breakdown of that in a separate blog post soon.
Step 4: Choose the Right Board
Think of Pinterest boards as organized content buckets.
If you were looking for a spring cleaning checklist, you wouldn’t search in a Halloween category. Pinterest works the same way. The board you save a pin to tells Pinterest what that content is about and who should see it.
How to pick the best board
Always save your pin to the most relevant board first.
A pin about summer dresses belongs in a summer outfits board, not a winter fashion board.
Avoid saving the same pin to every board you own. That actually confuses the algorithm instead of helping it. If a pin genuinely fits two boards, that’s fine. For example, a recipe could belong in both easy dinners and healthy meals.
Why boards matter
Boards help Pinterest categorize your content accurately.
When your boards are clearly themed, Pinterest understands your account better. Over time, this increases the chances of your pins being shown to the right people in search results and recommendations.
If you’re posting about a brand‑new topic, it’s a good idea to create a dedicated board for it.
Step 5: Use the Right Pin Types
Pinterest offers a few different pin formats, and each one serves a purpose.
Static pins
These are the classic Pinterest pins. A vertical image with text that links to your blog post, product, or freebie. They’re reliable and still the foundation of steady Pinterest traffic.
Video pins
Video pins auto play as people scroll, which helps grab attention quickly. They’re great for showing a process, a transformation, or a quick preview of what someone will learn.
Product pins
If you sell products, product pins allow you to share pricing and availability, making it easier for someone to buy directly from Pinterest.
I recommend starting with static pins if you’re new, once you feel comfortable, add video pins to expand your reach. Keep an eye on video pins, who knows, they might perform really well.
Step 6: Stay Consistent
Consistency matters more than volume on Pinterest.
You don’t need to post all day. You also don’t want to disappear for weeks at a time.
One high‑quality pin per day is enough when it’s done intentionally. I personally spend about one to two hours a week creating and scheduling pins, and those pins continue working long after.
Batch your content
Batching is the easiest way to stay consistent. Create several pins in one sitting. Write your titles and descriptions at the same time. Schedule them out. That way, Pinterest keeps working for you in the background even when you’re focused on other parts of your business.
Why consistency matters
When you post regularly, Pinterest learns what your account is about. Over time, it becomes more confident recommending your content to the right audience. Consistency builds momentum.
Step 7: Common Pinterest Mistakes to Avoid
If Pinterest is part of your marketing strategy this year, knowing what not to do is just as important.
• Posting without keywords
• Saving pins to unrelated boards
• Using blurry images or tiny, unreadable text
• Forgetting to add a destination link
• Linking everything to your homepage
• Treating Pinterest like Instagram
Pinterest is about search, discovery, and long‑term traffic, not likes or followers.
Simple Check List:
If you want a step-by-step walkthrough, I created a free guide that shows you exactly how to set up Pinterest the right way from the start. Get The Free Guide Here
Here’s a simple check list for posting on Pinterest the right way:
- Business Account set up with keywords
- Vertical, clear pin design
- Keywords used naturally in the title and description
- Keywords included in text overlay when relevant
- Link goes directly to the correct page
- Save pin to most relevant board
- Post consistently, let’s remember Pinterest loves fresh pins
Final Thoughts
Posting on Pinterest isn’t complicated once you understand the system.
With a clear pin design, strong keywords, and a realistic posting rhythm, you can create a Pinterest strategy that drives traffic long after you hit publish.
If you want help setting up your Pinterest account the right way, I’ve created a free guide that walks you through optimizing your profile to attract your ideal audience and drive traffic to your website. You can grab the Free Guide Here!
You can also join my weekly‑ish newsletter where I share Pinterest tips, marketing strategy, funnels, and behind‑the‑scenes insights in a cozy corner of the internet.
And if Pinterest feels like one more thing on your plate, you can explore my most popular Pinterest management package here and hand the strategy off completely.
You don’t have to do this perfectly. You just have to start the right way. Happy pinning my friend!
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