The Pinfluence Edit

You Have More Content Than You Think. Let’s Actually Use It. How to Build a Content Repurposing Strategy That Actually Works Estimated Read Time: 6 minutes Do you constantly feel like you have to create something new for Instagram, your blog, newsletters, or whatever other platforms you’re showing up on? Another Instagram post. Another Reel. […]

Your Pinterest Has Great Impressions… So Why Isn’t Anyone Clicking? Pinterest Outbound Clicks: The Metric That Turns Views Into Website Traffic + Sales Estimated Read Time: 10 minutes You’ve been pinning consistently. Your impressions keep climbing. Maybe your saves are looking pretty good too. But you’re still wondering… Where is the website traffic? The email […]

A few marketing thoughts I’ve been coming back to lately about creating meaningful content, building a sustainable business, and why I believe your best work deserves to be discovered. Estimated Read Time: 7 Minutes I spend a lot of time thinking about marketing. It comes with the territory. Between working with Pinterest clients, reviewing analytics, […]

If you’re looking for a beginner’s guide to Pinterest marketing, you’re in the right place. Whether you’re completely new to Pinterest or finally ready to use it for your business, here’s exactly how I’d get started today. Estimated Read Time: 10 Minutes Hi, pinning friend! Yes, you with the brilliant business who’s finally ready to […]

One platform helps people find you. The other helps people get to know you. Here’s why understanding the difference can completely change your marketing strategy. Estimated Read Time: 8-10 Minutes Hello Pinning friend, if you’ve spent any time around my corner of the internet, you’ve probably heard me talk about Pinterest quite a bit. And […]

Because sometimes the best Pinterest strategy isn’t doing more—it’s doing what works. One small change to a client’s Pinterest strategy challenged everything I thought I knew about pinning frequency—and the results surprised us both. Estimated Read Time: 7 minutes Hi brilliant woman-owned business owner who knows the potential of Pinterest. Yes, Pinterest is fun for […]

How to Grow Your Email List Using Pinterest (Without Posting Every Day) Here are 4 simple steps to grow your email list with Pinterest in a way that actually feels sustainable. Estimated Read time: 6 minutes Why Your Email List Matters More Than Ever I talk about sustainable marketing all the time, and one thing […]

If you’re a food blogger, you already know how much work goes into creating one recipe. The testing. The photography. The editing. Writing the blog post. Making sure everything looks delicious. And then, of course, sharing it on Instagram, TikTok, and wherever else you’re showing up online. That’s a LOT of work for one recipe. […]

If you’ve ever wondered how some bloggers and Pinterest creators manage to stay consistent without living on Pinterest all day, the answer is usually one tool: Tailwind. In this guide, I’m walking you through exactly how Tailwind works, how I use it to schedule pins for my clients, and whether it’s actually worth the investment. […]

Estimated read time: 8-10 minutes In This Post, We’ll Cover: As a Pinterest strategist, I get a lot of questions from business owners who are intrigued by Pinterest… or who are already using it but feel like they’re missing something. And if you’re here reading this? First of all — yay. Truly, give yourself a […]