The Pinfluence Edit

A few marketing thoughts I’ve been coming back to lately about creating meaningful content, building a sustainable business, and why I believe your best work deserves to be discovered. Estimated Read Time: 7 Minutes I spend a lot of time thinking about marketing. It comes with the territory. Between working with Pinterest clients, reviewing analytics, […]

If you’re looking for a beginner’s guide to Pinterest marketing, you’re in the right place. Whether you’re completely new to Pinterest or finally ready to use it for your business, here’s exactly how I’d get started today. Estimated Read Time: 10 Minutes Hi, pinning friend! Yes, you with the brilliant business who’s finally ready to […]

One platform helps people find you. The other helps people get to know you. Here’s why understanding the difference can completely change your marketing strategy. Estimated Read Time: 8-10 Minutes Hello Pinning friend, if you’ve spent any time around my corner of the internet, you’ve probably heard me talk about Pinterest quite a bit. And […]

Because sometimes the best Pinterest strategy isn’t doing more—it’s doing what works. One small change to a client’s Pinterest strategy challenged everything I thought I knew about pinning frequency—and the results surprised us both. Estimated Read Time: 7 minutes Hi brilliant woman-owned business owner who knows the potential of Pinterest. Yes, Pinterest is fun for […]

How to Grow Your Email List Using Pinterest (Without Posting Every Day) Here are 4 simple steps to grow your email list with Pinterest in a way that actually feels sustainable. Estimated Read time: 6 minutes Why Your Email List Matters More Than Ever I talk about sustainable marketing all the time, and one thing […]

As a food blogger, you love what you do, creating mouthwatering recipes, sharing your process, and bringing your audience into your kitchen. But let’s be real for a second… content on platforms like Instagram and TikTok can disappear almost as quickly as you post it. So naturally, you start looking for a better way to […]

If you’ve ever wondered how some bloggers and Pinterest creators manage to stay consistent without living on Pinterest all day, the answer is usually one tool: Tailwind. In this guide, I’m walking you through exactly how Tailwind works, how I use it to schedule pins for my clients, and whether it’s actually worth the investment. […]

Estimated read time: 8-10 minutes In This Post, We’ll Cover: As a Pinterest strategist, I get a lot of questions from business owners who are intrigued by Pinterest… or who are already using it but feel like they’re missing something. And if you’re here reading this? First of all — yay. Truly, give yourself a […]

How to publish Pins on Pinterest. Estimated read time: 7–9 minutes How to Post on Pinterest in 2026: A Step-by-Step Guide for Beginners If you’ve ever Googled how to post on Pinterest and walked away feeling more confused and overwhelmed than when you started, I totally get that. A lot of Pinterest tutorials can feel […]

How to organize your Pinterest for better reach! Estimated read time: 6 minutes You’re here because you want to use Pinterest to drive traffic for your website, grow your audience, and get more eyes on your amazing work. I’m so glad you’re here. Just by reading this, you’re already taking real steps toward Pinterest growth, […]